Serap Yetis is the Human Resources Director of the company and was educated in sociology, philosophy and psychology at Istanbul University. Serap Yetis previously worked for companies such as Philip Morris, Advantage Card, Arkas Holding and Dogus Media Group in various Human Resource functions, from 1990 onwards. She attended the executive coaching program at the Gestalt Institute of Cleveland between 2007-2008 and is a certified executive coach.